Good copywriters talk to your customers, not at them. They treat them as individuals, addressing their particular needs. Different audiences (consumers, staff, investors) need to be treated differently, just as different media (websites, brochures, blogs) require different styles of writing. If you write your own copy, is it working as well as you would like? Could your time be better spent doing something else? Professional copywriters deliver engaging copy that not only gets read but gets results.
Smaller businesses rarely have the time, confidence or skills to create their own communications. They often need a fresh perspective or help meeting a tight deadline. Professional copywriting can be the difference between a successful mailshot and a piece of junk mail because a good copywriter knows the right words to make things happen.